As much as a robot can generate text automation, the really important thing behind a company is the art of generating emotions in others, because those who keep your business afloat are other human beings. As much as you don't want to work in this area, the habit of telling stories will always be what attracts companies. As much as technology evolves, there will always be tasks that robots will not be able to perform effectively, an idea that you can take advantage of for your venture.
The solution, from their perspective, is innovation based on creativity. This is exemplified in an article he wrote in the middle of El Nuevo Herald, where he refers to the "threat" of Chinese robots, which implies a loss of jobs for many workers in the country. Una publicación compartida por Jose Manuel Romero Coello el 30 de Jun de 2019 a las 3:24 PDT Unlike the previous book, where we talked about the past of marketing communications, here we have a very bleak picture of the future, since there are some indications of the present that show that many jobs can disappear. ¡Sálvese quien pueda! The future of work in the era of automation (2018, Andrés Oppenheimer)Īndrés Oppenheimer is an Argentine journalist and writer based in the United States. Basically, it was the one that could sell more in less time, which is why the idea of marketing arose, where the emphasis was placed on the characteristics of the product and not on the customer. In this book, we will recognize the importance of the manufacturing hero in our history. During all its pages we will comprehend the history of advertising a bit, while we will understand several of the stages of capitalism.
This book will be the basis for understanding how business works and what are the marketing strategies necessary to make a difference. Integrated Marketing Communications (1993, Don Schultz) Therefore, we decided to choose the 5 best books to start a venture, each of which will analyze from a different point of view the possibilities of achieving success.ĥ.
As we are inserted into capitalism, the logic will be profit, which is why we must understand how the business world works and what we can do to stand out in it.Īs the competition is wide, it will be necessary to feed on all the information we have at our disposal. That is, the intention will be to take advantage of all the resources we have at our disposal to be able to offer an innovative service or product. If your desire is to start entrepreneurship, you can read some essential books to have a solid base when it comes to running your business.
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